Felicetti on the top of the world with biathlon world champion Lisa Vittozzi

The Italian champion Lisa Vittozzi won the Biathlon World Cup in Canmore (Canada), becoming the second Italian ever to claim the title. Alongside her was the high-altitude pasta from Felicetti, which had supported the athlete for four seasons as a sponsor.


The biathlon star from Sappada, Lisa Vittozzi, closed a record-breaking season by taking home the crystal globe in Canmore (Canada), becoming the second Italian ever to win the Cup. With two fantastic first places in the sprint and pursuit, Vittozzi only needed to finish 21st in the mass start to snatch the victory on points from the Norwegian Tandrevold and the French Jeanmonnot, thus rightfully entering the annals of winter sports history. Cheering her on was also Felicetti, the brand that had elevated high-altitude pasta to excellence appreciated by chefs around the world and that had stood by her side for four seasons as the main sponsor.

"Lisa concluded an outstanding season, once again proving herself to be an exceptional athlete, capable of overcoming difficulties," commented Riccardo Felicetti, CEO of the family Pastificio. "We had always believed in her talent because in her eyes we recognized that will to never give up and that constant striving for excellence that guided Lisa in sport just as they did Felicetti in the kitchen. Then our eyes were set on the next year and on Milan-Cortina 2026. We were by her side."

Lisa Vittozzi, a "super-medaled" athlete An Olympic athlete, then a member of the Italian National Biathlon Team and the "Milan-Cortina 2026" squad, Lisa Vittozzi boasted a rich medal collection: after third place in the relay at the World Championships in Kontiolahti in 2015, she won bronze again in the mixed relay both at her Olympic debut at the XXIII Winter Games in Pyeongchang 2018 and in Östersund in 2019, then went on to win two silvers (individual in Östersund 2019 and mixed relay in Antholz 2020) and finally claimed her first individual World Cup in 2019. She found success again in the 2022/23 season, winning the individual World Cup for the second time and leading the Italian team to a historic title in the relay at the World Championships in Oberhof, winning gold alongside Samuela Comola, Dorothea Wierer, and Hannah Auchentaller. Also in Oberhof 2023, the champion from Sappada took home the silver medal in the mixed relay and bronze medals in the individual and single mixed relay. The 2023/2024 season – with the extraordinary World Cup victory – was confirmed as her best ever. The final tally included five wins, three second places, and two third places (including the gold and the two silvers at the Nove Mesto World Championships), and also winning two specialty cups, in the individual and pursuit.

Felicetti for Sport The sponsorship of Lisa Vittozzi confirmed Felicetti's commitment to professional sports across the board. With the "Passione per i primi" team of athletes, the Trentino company had indeed associated its name with many stars, not only in Nordic disciplines: in addition to the champion from Sappada, also Tommaso Giacomel (biathlon, World Cup winner in the Under 25 category), Omar Visintin and Mirko Felicetti (snowboard), Nadia Battocletti (middle distance running), Melania Delai (tennis), Alessandro Pittin (Nordic combined), and Simone Daprá (cross-country skiing). The Pastificio was also a sponsor of the Aquila Basket Trento team and had recently signed a two-year partnership with FIDAL, the Italian Athletics Federation, as an official supplier.ù

Photo credits: Nordicfocus